drinks in mexico
Any student reflection of the story is often surprising to products and processes invented and discovered in the ancient world we take for granted today. The painting, gunpowder, arms, bow, beer, silk, papyrus, cement, champagne, and many others remain at the center of modern society and commerce in a way or another. Two of the most interesting inventions of the former are among the most popular consumer products of modern times, chewing gum and chocolate.
Chocolate first harvested and converted into a drink consumption by the Aztecs in Mexico. Before the Aztecs, the cacao bean was considered a nuisance plant or animal or humans who eat. Hard, bitter, hard and inedible plant cocoa was apparently less likely to have a shopping destination on the rise.
The Aztecs took the cocoa bean and meat mixture of the pepper plant, sugarcane and various liquids to form a drink that was consumed as a tonic strongly luxury. The cocoa farming became an important industry in Mexico and beans actually represents a form of currency that facilitated trade.
When Hernan Cortes Conquered Mexico, he and his Spanish conquistador were rejected by the taste of the drink that the Aztecs cocoa consumed in large quantities. It spit and written accounts refer to his dislike of hard drinks, bitter taste. However, through experimentation, they found that by removing the pablano peppers and other Mexican herbs and pure sugar replacing the combination produced a sweet and tasty food that was expendable as a drink or a candy.
Cocoa beans undesirables had found their initial commercial niche. Plant specimens were transported back to Spain, and soon the popularity of the chocolate paste across Europe. The planting of cocoa trees, distributed in parts of Africa and Asia, as rising demand and plantation are required to cocoa production in large quantities.
The Aztecs also are fundamental to the discovery and commercialization of gum. In remote parts of southern Mexico, the trees in a kind of liberation from the sap called chicle. The Aztecs harvest this gum resin and developed a chewable gum that can be impregnated with herbs, sweet and flavors. For hundreds of years the use of chewing gum as a precursor of modern chewing gum was common throughout Mexico and parts of Central America.
Hernando Cortes however, did not just conquer the Aztec. The erasure of their society and culture. The southern source of chicle was unknown to the Spanish and therefore lost for centuries. In 1870, Thomas Adams, exploration in the jungles of southern Mexico that has rediscovered the old gum resin. Soon after, William Wrigley found the source and the first war Chewing gum soon began.
From Adam's most famous brand of chewing gum was Chiclettes. Wrigley launched the juicy fruit and Spearmint brands. Both were very successful, although Wrigley became a mighty beacon of social and commercial life of Chicago. The company he founded, in addition to its construction name Wrigley, Wrigley Field, has scorched the name of Wrigley as a major U.S. brands.
Without realizing it, the search for new sources of gum in southern Mexico has led to the discovery of many ancient Mayan and Aztec cities that the forest had swallowed. To this day archaeologists are working diligently, and discovering lost tombs, pyramids and ruins that could never have been brought under the forest, without understanding the commercial desirability gum acting as the top products for exploration.
El Conquistador not interested in food. They are vigorously seeking gold, silver, jewelry and mineral wealth. However, following the sacking of Mexico and Central and South America all the loot they could steal and transfer of this tour to Spain that never recognized the true treasures they had found.
Many types of grains, vegetables and fruits were introduced to Europe and the world as result of the rapacity of the Spanish conquistador. These unwanted side effects of the Spanish invasion of the New World were, at that time, higher profits consideration of the conquests. Indeed, exports of chocolate and chewing gum has provided the modern world with some of the most appreciated of life and products that meet.
Cadbury, Nestle, Mars and Hershey Behemoth are international brands that offer the softness and the enjoyment of mankind into sin surprisingly affordable prices. Hundreds companies, large and small, throughout the world produce surprising sweets Aztec based on the findings of gum and chocolate. Today, we are the beneficiaries of genius Aztec for the adoption of unwanted byproducts forests and convert them to wonderful concoctions that make our mouths salivate and quiver with delight the tongue.
The legacy of the Aztecs would be fantastic, even without the precious gifts of chewing gum and chocolate. But when I see a child eating chocolate ice cream or a Snickers bar or a bubble gum bubble, I know the world is a happier place as a result of this genius of antiquity.
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (http://www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.
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